Results-Driven Reputation

We’re not salesmen.  We’re skilled operators through and through.

We’ve been quietly honing our craft in the trenches for over a decade, gunning to create a product that will service law firms far beyond expectations.

We were the secret weapon to the largest SEO for lawyer agencies for a reason… and now we’re here for you.

Results Matter

When we give our word to a client, we stand by it.

When our reputation is on the line and our client’s law firm relies on our results, that’s a responsibility we take very serious.

Case Study:  Noll Law Office

Noll Law Office was a second generation law firm focused on criminal defense headed-up by a husband and wife attorney team, Sarah and Daniel Noll.  Located in central Illinois, the Noll’s were very successful criminal defense attorneys, but wanted to add personal injury law to their practice areas.  They hadn’t done PI before.

Background

We onboarded the Noll’s in March 2024.

First order of business we install call tracking to give us lead attribution.  We need to know where leads were coming from.  Plus, it helps us optimize in real time for Google Maps.

GMB vs Organic SEOOur main objective for Dan’s campaign was to rank in Google’s Map pack.  He already has really solid organic rankings, but the lead flow just wasn’t enough to sustain business.

Maps are the answer, I informed him.

Objectives

Dan & Sarah wanted to rank for bread and butter keywords.  At first, they wanted the geo-modified keywords relevant to their city, such as “Springfield car accident lawyer,” but I had to intervene, stating those keywords were not often searched by locals.  Rather, they are often used by SEO agencies to falsely boost confidence, but in reality, other than being a possible leading indicator, won’t do much for lead flow.

Instead, I suggested we chop off the city-modifier and go broad.

  • car accident lawyer
  • personal injury lawyer
  • car accident lawyer near me
  • … and related variants

Shock & Awe

We have Google Maps optimizations dialed in pretty tightly, and for many clients (but not all), we’re able to provide a fairly unique experience.

This experience, dubbed internally as “Shock & Awe”, entails aggressive and radically fast rankings.

Noll was a recipient of Shock & Awe, and his Google Business Profile was completely transformed.

We ranked his firm across the city with full saturation in the Map Pack in 7 days.

Lead Flow

Rankings are one thing, but what about calls from his Google Business Profile in Maps?

Nearly 1,400 calls over the last 8 months

  • March:  45 calls
  • April:  115 calls
  • May:  144 calls

Today, at the time of this report, the Noll’s enjoyed around 180 calls during their calendar month.  Of most important, lead quality has been dialed in better than ever towards MVA.

Furthermore, our recent efforts have helped the firm expand their digital efforts back into shoring up more organic leads and Local Service Ads.